Home » The Nature of Marketing: Marketing to the Swarm as Well as the Herd by C Brymer
The Nature of Marketing: Marketing to the Swarm as Well as the Herd C Brymer

The Nature of Marketing: Marketing to the Swarm as Well as the Herd

C Brymer

Published November 14th 2008
ISBN : 9786612050213
ebook
224 pages
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 About the Book 

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must beMoreThe Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.