Home » Advertising Worldwide: Advertising Conditions in Selected Countries by Ingomar Kloss
Advertising Worldwide: Advertising Conditions in Selected Countries Ingomar Kloss

Advertising Worldwide: Advertising Conditions in Selected Countries

Ingomar Kloss

Published November 27th 2000
ISBN : 9783540677130
Hardcover
294 pages
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 About the Book 

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are thereMoreThis book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.