Home » Creating Consumer Loyalty in Healthcare (Management Series) (Management Series (Ann Arbor, Mich.).) by Robin Scott MacStravic
Creating Consumer Loyalty in Healthcare (Management Series) (Management Series (Ann Arbor, Mich.).) Robin Scott MacStravic

Creating Consumer Loyalty in Healthcare (Management Series) (Management Series (Ann Arbor, Mich.).)

Robin Scott MacStravic

Published November 1st 1999
ISBN : 9781567931082
Paperback
203 pages
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 About the Book 

In his new book, Creating Consumer Loyalty in Healthcare, R. Scott MacStravic, Ph.D. provides practical lists of action steps that show healthcare executives how to develop, implement, and evaluate strategies for winning patient and plan-memberMoreIn his new book, Creating Consumer Loyalty in Healthcare, R. Scott MacStravic, Ph.D. provides practical lists of action steps that show healthcare executives how to develop, implement, and evaluate strategies for winning patient and plan-member loyalty, and how to parlay that loyalty into organizational success. The book is also filled with specific suggestions and examples for developing the kind of consumer loyalty that can withstand fluctuating premiums and keep customers satisfied for a lifetime.